I visit a restaurant near my office on quite a regular basis. Named X (name hidden, coz the case study is my creation), it boasts of being the best vegetarian outlet on M.G.Road. And I believe they face a small issue now.
All that I write could be hypothetical, and meaningless for some. Nevertheless, it could be food for thought for the rest.
Now X, when it started off, was sparsely populated primarily due to the lack of good advertisement. It gained ground on that part, but still wasn’t able to ping in a major crowd. The reason – M.G.Road is a place where corporates would come out mainly for their lunch, at all other times, they simply dont find enough reason to roam around.
X catered to a multi-ethnic group, and has a whole range of Indian veggie cuisine available. However, a mid-day meal (they call it as an executive thali) costed 80 bucks. X soon realised that to popularise their place, they need to introduce something new, and they did. The South Indian thali that they are providing costs 50 bucks, and thats the price which a majority of unlimited course lunches at offer on MG Road.
They then had to assure themselves that the taste should be sufficiently good in order to pull the new customers. Unsurprisingly, they have achieved that off late.
What bothers me although is the loss of some customers at the same point. With comparatively longer serving times, X has an issue of stuffing in more people in its space. They have two constraints, neither can they afford to increase the floor space to accommodate more seating capacity, nor can they increase the waiting line capacity. As a result of it, they have started losing customers on a regular baiss, those who wait outside for eternity and decide to move on as one always has options on M.G.Road. What more, this has adversely affected their customers who not only come for their lunch but also their evening snacks.
Can anyone provide a good solution wherein they can retain their present customers, and at the same time afford to continue with the attraction of a thali ?